Analytics
Your whole business, on one honest screen.
Ordering, bookings, the shop, payments and your campaigns all report into the same place. Live, not at month end, and built around the handful of numbers that actually move your week.
Net sales by daySat best
Saturday took £1,880, £160 up on the same day last week. Sunday is the day that moved most: £1,165 against £880.
Top itemsBurger leads
- Signature Burger412+31
- Loaded Fries293−14
- Cookie Dough181+52
Units sold, and the change on the same seven days last week.
Where orders came from54% collection
- Collection54%
- Delivery39%
- Table7%
Why it is not the till report
A till tells you what sold. It cannot tell you who, or why.
Ordering, bookings, the shop, payments and campaigns all sit on one platform, so every line lands against a real person instead of a total.
- Online ordering
- Table bookings
- The online shop
- Card payments
- Loyalty stamps
- Email and SMS
One customer, one record
- 31orders
- £684lifetime
- 9 dayssince last
What it answers
The four questions you ask every Monday.
Nobody opens a dashboard to look at a dashboard. They open it with a question. These four come up first, shown with example numbers.
Same kitchen, half the takings
Sales sit next to covers, staffing hours and the weather, day by day. The night that looks fine on the till because it is never empty is the one that shows up here.
Next actionMove a shift, or give Tuesday a reason to exist.
Tuesday runs the same kitchen as Friday for 38% of the takings.
The regulars who quietly stopped
Every customer record carries their own order history, so people who have slipped out of their pattern can be found by that pattern, not by a hunch.
Next actionSend the segment straight into a campaign, from the same screen.
- Two orders or more, nothing since April214
- Spent over £40, ordered only once96
- Sitting on six of nine loyalty stamps141
451 customersReady to message
Followed through to the order, not the click
An open rate is not a result. Because the campaign and the checkout are on the same platform, a send can be measured in orders and in pounds that landed afterwards.
Next actionRepeat what paid, retire what did not.
- 41%opened
- 96orders
- £1,987revenue
- £12cost to send
- Sent1,240
- Opened508
- Ordered96
Every pound spent on the send came back as £165 of orders.
Popular and profitable are not the same list
Volume next to margin, per item, per channel. The dish everyone talks about and the dish paying for the kitchen are rarely the same one.
Next actionReprice three items before you rewrite the whole menu.
| Item | Sold | Margin | Read |
|---|---|---|---|
| Signature Burger | 412 | 68% | Keep |
| Halloumi Wrap | 61 | 31% | Reprice |
| Seafood Linguine | 12 | 22% | Cut |
412 sold at 68% is doing the work. The other two are volume without the margin.
Reading it is only half of it
A number you can do something about.
Most reporting tools end at the chart and hand you a CSV. Yours sits on the customers, the menu and the campaigns, so what you spotted has a button next to it.
- Segment to campaign. Any group you can see becomes an email or SMS send without exporting anything.
- Chart to menu. Prices, availability and sold out states change on the same platform you spotted them on.
- Question to view. If the answer needs a screen that does not exist yet, we build it into your dashboard.
214 regulars have not ordered since April.
A Tuesday offer, to those 214 people only.
Orders and revenue from that send, back on the same screen.
Without opening anything
The week, in your inbox, before you unlock the door.
Most owners do not want a dashboard habit. They want the four numbers that changed and a reason to go and look. Reports go out on your schedule, to whoever should get them.
- Schedule
- Daily or weekly, per site or across the group
- Who gets it
- Any number of users, each seeing their own level
- Take it away
- CSV export, whenever you want it
Weekly report
Last week at The Old Bakehouse
The seven days to Sunday
- Orders386+8.1%
- New customers112+21
Tuesday was your quietest day, 9.2% down on the week before.
Goes to three people, every Monday at 06:00.
Real stories
The table, the booking and the takeaway, all on one record.
Table ordering, the reservation and the loyalty card all report into one record at Jinseon Korean BBQ, so a party is one number instead of three. Upgrades now add 32% more revenue per party booking, and average order value is 12% up.
Read the Jinseon storyHow it gets built
We start from your question, not from a template.
Nobody needs sixty charts. We agree the small number of things that decide your week, then build the screen that shows them.
Connect
Ordering, bookings, the shop, payments and campaigns feed one model of your business.
Agree
We sit down and pick the numbers you would actually change a decision over.
Build
Your dashboard and your scheduled reports, laid out around those numbers.
Review
We keep meeting over it, so the screen keeps up with what the business is doing.
Common questions
A till report is a total. It knows a burger was sold at 19:40 and nothing else. Because your ordering, bookings, shop, payments and campaigns are on one platform, the same sale here carries a customer, a channel, a margin and, if it followed a campaign, the reason it happened. That is the difference between what sold and what to do next.
Yes. Campaigns are linked through to the orders that followed them, so a send is reported in orders and revenue rather than in opens and clicks. If a Tuesday offer brought in ninety six orders, that is the number you see next to what it cost to send.
As many people as you want, with role based access so a manager sees their site and an owner sees everything. There is no per seat charge for looking at your own numbers.
Yes. Each site has its own view and the group has a combined one, so you can compare two kitchens on the same week without exporting anything or building a spreadsheet to join them up.
Always. CSV export and scheduled email reports are included, and if you ever leave you take your customer records and your history with you. We hold your data, we do not own it.
No. We build the views with you and set the reports running, and after that it is a screen you read and a set of buttons you press. When you want a new view, you ask us and we build it rather than handing you a query tool.
Tell us the question you cannot answer today.
Twenty minutes on a call. Bring the thing you keep guessing at, and we will show you the screen that would answer it and be honest about what your current setup can and cannot feed it.