Case study · Korean BBQ
Every table running itself.
Jinseon is a charcoal-grill Korean BBQ house where guests cook at their own table. We put the ordering, the bookings and the loyalty card on one system, so the floor could stop carrying orders and start reading the room.
- Client
- Jinseon Korean BBQ
- Sector
- Restaurant
- Scope
- Ordering, bookings, loyalty
- Year
- 2017
The brief.
Korean BBQ is a long meal. Guests order in rounds across two hours, and every round means catching a server’s eye, waiting, then repeating it forty minutes later. On a full Saturday the floor team spend the night walking tickets to the pass instead of looking after the room.
Jinseon wanted the ordering to take care of itself, without turning the restaurant into a vending machine or handing a marketplace a cut of every takeaway.
What we built
- QR ordering on every grill table
- Bookings with paid upgrades
- One customer record across the business
- Loyalty on the ordering page
- Commission-free takeaway
increase in tips for the floor team
more revenue per party booking, from upgrades
up on average order value
commission on takeaway
01 · At the table
The table tells the kitchen where it is sitting.
Each grill carries its own sticker. A guest scans it, the menu opens with that table already attached, and the round goes straight to the grill station. No app, no account, no waiting to catch an eye.
Scan to order
Table 12
Order and pay from your phone
- Bound to the tableThe kitchen never has to ask where an order is going.
- Reorder all nightEvery round builds into one bill, settled at the end.
- Live sold-out statesA cut that runs out disappears from the menu, not from a server’s memory.
02 · Before they arrive
Bookings that arrive worth more.
A booking is the one moment a guest is already deciding how big a night this is going to be. Upgrades sit in the booking form as optional extras, so the kitchen knows hours ahead rather than mid-service, and nobody has to be sold to at the table.
Add to your booking
Step 2 of 3Taken with the deposit, so a Saturday no-show costs something.
03 · After they leave
One guest, not three rows.
Orders, bookings and loyalty scans all write to one customer record. A regular becomes a visit count anyone on shift can see, rather than a hunch from whoever recognises a face.
04 · Coming back
Nine stamps, three rewards.
The card lives on the same page the table QR opens, so there is nothing to carry and nothing to install. Rewards land at three, six and nine rather than only at the end, and a stamp earned on takeaway still counts towards a dine-in reward.
Two more orders and that next is yours
Free banchan at three, dessert on the house at six, ten pounds off at nine.
Join and start earning05 · Takeaway
Without the middleman.
The menu that runs the tables runs the takeaway. Orders come through Jinseon’s own site, so a takeaway guest can end up on the loyalty card and back in the dining room.
Run the floor with fewer trips to the pass.
Ordering, bookings, loyalty and takeaway on one customer record.
Talk to us