Jinseon is a charcoal-grill Korean BBQ house where guests cook at their own table. We put the ordering, the bookings and the loyalty card on one system, so the floor could stop carrying orders and start reading the room.
Client
Jinseon Korean BBQ
Sector
Korean BBQ, Coventry
Scope
Ordering, bookings, loyalty
Since
2017
Charcoal 숯불✦
BBQ 바베큐✦
Soju 소주✦
Kimchi 김치✦
Grill 고기✦
Somaek 소맥✦
Charcoal 숯불✦
BBQ 바베큐✦
Soju 소주✦
Kimchi 김치✦
Grill 고기✦
Somaek 소맥✦
Charcoal 숯불✦
BBQ 바베큐✦
Soju 소주✦
Kimchi 김치✦
Grill 고기✦
Somaek 소맥✦
Charcoal 숯불✦
BBQ 바베큐✦
Soju 소주✦
Kimchi 김치✦
Grill 고기✦
Somaek 소맥✦
Charcoal 숯불✦
BBQ 바베큐✦
Soju 소주✦
Kimchi 김치✦
Grill 고기✦
Somaek 소맥✦
Charcoal 숯불✦
BBQ 바베큐✦
Soju 소주✦
Kimchi 김치✦
Grill 고기✦
Somaek 소맥✦
The brief.
Korean BBQ is a long meal. Guests order in rounds across two hours, and every round means catching a server’s eye, waiting, then repeating it forty minutes later. On a full Saturday the floor team spend the night walking tickets to the pass instead of looking after the room.
Jinseon wanted the ordering to take care of itself, without turning the restaurant into a vending machine or handing a marketplace a cut of every takeaway.
What we built
QR ordering on every grill table
Bookings with paid upgrades
One customer record across the business
Loyalty on the ordering page
Commission-free takeaway
Delivery on Uber Direct
56%
increase in tips for the floor team
32%
more revenue per party booking, from upgrades
12%
up on average order value
0%
commission on takeaway
수상2026 champions · Best restaurant in the UK
Uber Eats UK Restaurant of the Year.
Picked from every restaurant on Uber Eats in the country, with a £100,000 cheque handed over on stage.
Ed GambleHead judge
Uber × Ordernised
One restaurant. One platform. One Uber relationship.
The award is Jinseon’s. The system behind every one of those tables has been ours since 2017, and the Uber relationship runs through it. On paper a marketplace is a competitor. We turn it into a relationship that works for the restaurant.
That is what we do.
Since 2017Ordernised runs the floorOrdering on every grill table, bookings with paid upgrades, loyalty on the same page.
Uber DirectJinseon’s orders, Uber’s ridersTakeaway comes through Jinseon’s own site and goes out on Uber’s network. No marketplace listing in between, no commission.
Funded offersNegotiated and powered by OrdernisedUber-funded promotions, agreed on Jinseon’s behalf and run through the ordering page, so the guest stays Jinseon’s.
Restaurant review · Coventry
‘Unalloyed enthusiasm’
Jay Rayner on the wood-panelled Coventry room where you cook your own lunch over charcoal, and why that is the whole point.
Each grill carries its own sticker. A guest scans it, the menu opens with that table already attached, and the round goes straight to the grill station. No app, no account, no waiting to catch an eye.
Scan to order
Table 12
Order and pay from your phone
Round 3 sentTable 12 · grill station
Bound to the tableThe kitchen never has to ask where an order is going.
Reorder all nightEvery round builds into one bill, settled at the end.
Live sold-out statesA cut that runs out disappears from the menu, not from a server’s memory.
02 · Before they arrive
Bookings that arrive worth more.
A booking is the one moment a guest is already deciding how big a night this is going to be. Upgrades sit in the booking form as optional extras, so the kitchen knows hours ahead rather than mid-service, and nobody has to be sold to at the table.
Add to your booking
Step 2 of 3
Added to this booking+£0+£34+£52
Taken with the deposit, so a Saturday no-show costs something.
03 · After they leave
One guest, not three rows.
Orders, bookings and loyalty scans all write to one customer record. A regular becomes a visit count anyone on shift can see, rather than a hunch from whoever recognises a face.
SPSeo-yun P.14 visits · last visit 4 days agoVIP
MKMina K.8 visits · birthday in 12 daysRegular
ATAisha T.First booking · party of 6New
RDRob D.11 visits · nothing since MarchLapsed
04 · Coming back
Nine stamps, three rewards.
The card lives on the same page the table QR opens, so there is nothing to carry and nothing to install. Rewards land at three, six and nine rather than only at the end, and a stamp earned on takeaway still counts towards a dine-in reward.
Jinseon rewards👑VIP4/9
Two more orders and that next 🎁 is yours
🎁5🎁78🎁
Free banchan at three, dessert on the house at six, ten pounds off at nine.
Join and start earning
05 · Takeaway
Without the middleman.
The menu that runs the tables runs the takeaway. Orders come through Jinseon’s own site and go out on Uber Direct, Ordernised’s delivery partner, so the guest stays Jinseon’s, the rider is Uber’s, and no marketplace takes a commission. A takeaway guest can end up on the loyalty card and back in the dining room.
Without Ordernised, the relationship between Jinseon and Uber would never have materialised.
Jinseon Korean BBQUber Eats UK Restaurant of the Year 2026
Run the floor with fewer trips to the pass.
Ordering, bookings, loyalty and takeaway on one customer record.
Restaurant review · Coventry
