Brand & identity
The X80 roundel, the poster look and a colour for every return time. One identity across print and web.
Case study · Brand & launch campaign
A launch loud enough to fill the coach.
Albatross Coaches had a brilliant idea: the X80, a direct service from Derby to Alton Towers. We gave it a brand, an interactive timetable site and a launch campaign whose first post passed 100k views.
Derby → Alton TowersBrand + launch100k+ views on one post
100k+
Views, from a single post.
No media budget, no agency machine. One scroll-stopping launch post, shot and cut in-house, and its first post alone passed one hundred thousand views.
The brief: make the X80 impossible to miss.
Albatross Coaches had the route. We had to make a whole region want to ride it, and know exactly when it runs. That meant a brand with theme-park energy, a site that answers where, when and how much in seconds, and content people would actually stop and watch.
The climb to launch.
Four stops from a blank page to a launch the whole region saw.
Interactive timetable
A site that answers where, when and how much in seconds. Check today's return, plan a trip, see every stop.
The launch post
Cinematic, social-first content that sold the day out, not the bus. Made to stop the scroll and start the hype.
Lift-off
The launch post dropped and took off. It passed 100k views, the whole region talking about the X80 before opening day.
Launch post
The launch post
We talked the region into the hype.
An announcement gets scrolled past. A great post gets shared. We built the X80 launch as social-first content, all the thrill of the day out and the ease of just turning up, made to stop the scroll.
Mobile-first and built to be shared, it did what a poster never could: it let people feel the ride before they ever stepped on board. One post passed 100k views.
100k+Views on the post
One postThat sparked it
In-houseShot & edited by us
A seat, sorted in a tap.
We carried the X80 poster identity straight onto the web, then built the whole site around one promise: tell riders exactly when the coach runs and when it heads back. A colour for every return time keeps a big day out easy to read at a glance, no app, no account, no faff.
Derby→Alton Towers
X80Plan your trip
Answer in 10 seconds
Where it goes, when it runs, how much. The home page settles all three before anyone has to scroll.
A colour for every return
Four return-time colours run through the timetable, calendar and today's-return widget, the spine of the whole site.
Plan your trip
Pick a date and the site hands back that day's outward and return times. No timetable-squinting.
Phone-in-a-queue fast
Mobile-first and quick to load, with no app and no account. Just turn up and ride.
A launch that took off.
Brand, content and website, all from one team.
100k+
Views on the launch post
Live
Today's times, fares and stops
Mobile
Built for a phone in the queue
In-house
Brand, content and site, one team
"We had the route. Ordernised gave the X80 a brand, a website and a launch campaign whose first post passed 100k views, and we had not even set off."
Albatross Coaches, on launching the X80
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